a research has revealed that biscuits taste superior if they are in a slick packaging because we also &39eat&39 with our eyes. a research done by consumer group which has found that testers, who saw packages of cookies before eating them, gave them higher ranks than those who tasted them blind. as per the outcome of the experiment, the way food is packed influences us as our perception about of how food should taste is aggravated by the glossy images on the wrapping. to prove that we also eat with our eyes, which requested two groups of people to taste and rate chocolate chip biscuits from the budget, standard, and premium range at tesco, sainsbury&rsquos and asda. one group was offered the biscuits with their packaging and one group tasted the cookies blind. the group, who saw the packaging, evaluated all the cookies considerably higher overall, and importantly, for taste. which also asked professionals to analyze the design of some famous supermarket own brand series. the panel of professionals reckoned that several budget range products looked as if designed to put customers off, alluring them into upgrading to a pricier substitute. however, with shelves crowded with value products, the experts acknowledged that supermarkets were putting more force into making budget lines more appealing with revamped packaging. they experienced the design of basic items had become more artful with classier writing and softer colors. they also mentioned that luxury products generally featured clear windows so the product can be seen in a nothing to hide feature. matt clear, which shopping expert, mentioned the ongoing recession means that supermarkets have to battle even harder for custom. according to matt, using carefully designed packaging to influence customers&rsquo perceptions is one of the ways they do this. with finances being squeezed, savvy shopping means interpreting supermarkets&rsquo packaging. source of information httpwww.mirror.co.uknewsuknewsbiscuitstastebetterwhenpackagedinfancy1271694
