WestRock launch HiMark® CR Nasal Pump, which is now in use for nasal medications in retail pharmacies across the United States. The new packaging design was developed using patient insights and will facilitate a better medication usage experience. The new packaging integrates safety features that are both child-resistant (CR) and patient-centric. It was developed in advance of new regulations from the U.S. Consumer Product Safety Commission (CPSC) requiring CR packaging for any over-the-counter or prescription drug products containing imidazolines. Imidazolines are found in commonly used nasal sprays and eye drops and are safe for directed usage but can cause serious adverse reactions in children when accidentally ingested. On-pack visual and tactile cues are present that communicate how to use the CR package. It also use a simple range of motion to open the pump, without requiring extreme precision, making the package truly senior-friendly. Audible indication and wiggle-free closure let users know they’ve closed the bottle securely. Integration of the CR feature into the pump versus the removable cap; this ensures the highest level of protection for children by preventing access to the medication even if the over cap is left off or lost.