The fliptop cigarette box is actually incredibly well designed when it comes to portability, accessibility and even marketing. So eric askinfigured that by breaking the rules of design it could actually discourage people from using a harmful product, and that&rsquos what led to the creation of his diamondshaped packaging concept. It fits terribly in a pocket, the cigarettes are harder to access or share, less of them can be stacked on a shelf and when they are, the branding is obscured, they&rsquore more difficult to ship and they&rsquore more expensive for tobacco companies to make and manufacture. It&rsquos a brilliantly simple way to make the terrible habit even more of an inconvenience.
