the logo contains a mischievous maple leaf splat on a collared backdrop. this background varies as per the flavour of the syrup. bob clark is a chief executive and founder of clarks. he hired lbd to create a new logo for its maple syrup and for redesigning the packaging of its complete product range. tim leahy is the managing director of lbd. he mentioned that the challenge in this project was to &lsquounderstand the audience, knowing about how they consume the product and then defining what&rsquos special about the clarks brand&rsquo. for clarks, the consultancy aimed at creating a &lsquosimple visual identity&rsquo that unlike many of its rivals wasn&rsquot concentrated on &lsquohistory and authenticity. leahy mentioned that when his team looked at their range of syrups, the team noticed that they were very productled. lbd wanted to help them identify the clarks brand to give them a distinctive position in the market place and immense standout on the shelf. over the christmas period, these newly branded products will be sold in asda, and in january 2013, it will appear in sainsbury&rsquos, tesco, and morrisons. source of information httpwww.designweek.co.uknewse28098splate28099packagingforclarksmaplesyrup30…
