researchers at clemson university, which is located in south carolina, the us, have carried out study on consumer behavior. the study was funded by klöckner pentaplast, which is a germanybased plastic films group located at the montabaur. the study reveals that, products, which have a clear plastic clamshell packaging, are about 400 more attractive to consumers as compared to identical products that come in printed paperboard boxes. the results also revealed that plastic clamshellpackaged items were easier to locate, viewed more repeatedly, and for longer than traditional printed paperboard boxes. it also revealed that participants were about four times more likely to buy the plasticpackaged items than the paperboardpackaged ones. a sample of 68 participants, from the age group of 18 to &ldquoover 65&rdquo, was used for conducting the research. 76.5 of them identified themselves as the primary buyer for their household, with a &ldquofairly diverse&rdquo income distribution. each contestant was fitted with a pair of lightweight glasses manufactured by tobii, which is the swedenbased eyetracking specialist. they were asked to choose specific items from a recreation of shopping environs named the cushop. the task was to find a men&rsquos razor, an air freshener and an electric toothbrush. only one type of each of these products was kept there, but each was offered in two forms of packaging printed paperboard boxes and clear plastic clamshell. this experiment continued over two days. on the second day, the shelf order of the packages was swapped to avoid any bias purchase based upon positioning. the participant&rsquos eye movements were calculated 30 times a second, as they rambled freely around the store replication. the experiments showed that clear plastic clamshell packages were fixated on for about 343 longer than equivalent paperboard, and fixations for clamshell packages were 675 more than paperboard packages. clear plastic clamshell packages were searched 40 faster than paperboard packages, and they were purchased 402 more than their paperboard equivalents. source of information httpwww.europeanplasticsnews.comsubscriberfeatured2.htmlcat1&featuredid2…
