The company is offering 250ml ASSP bottles in the Indian state of Odisha.
The initiative, led by Coca-Cola's bottling partner Hindustan Coca-Cola Beverages, is part of the company's broader commitment to environmental responsibility and reducing its carbon footprint.
The new ASSP bottles are designed to be light, which contributes to a 36% reduction in emissions compared to traditional virgin PET packaging.
Furthermore, the switch to rPET for the ASSP solution is said to result in an overall 66% decrease in carbon footprint when compared to the standard non-ASSP packaging made from virgin PET.
Coca-Cola India and Southwest Asia Technical Innovation and Supply Chain vice-president Enrique Ackermann said: "Our efforts at expanding rPET in India is a testimony of our commitment to increase the availability of high-quality, food-grade, recycled plastic for consumers in India.
“With these eco-friendly bottles we seek to drive a circular economy for packaging, reduce waste and carbon emissions, bringing us closer to the World Without Waste goal of making bottles with 50% recycled content by 2030."
The Coca-Cola Company has already introduced 100% rPET bottles in more than 40 markets globally.
Through its World Without Waste initiative, it aims to collect and recycle a bottle or can for each one it sells by 2030.
The company plans to make all its packaging recyclable by 2025.
In January this year, Coca-Cola India and Reliance Retail launched a new PET collection and recycling initiative.
