cocacola is currently experimenting with new universal packaging and it&rsquos blowing our minds.the soft drinks company is trialling its &lsquonew look&rsquo in spain, which brings together cocacola, coke zero, diet coke and coke zero zero this was a new one to us but is apparently caffeinefree coke zero, under one unifying design.all cans and bottles will be based on the iconic red cocacola branding.if successful, according to fastcompany, the new design could be rolled out globally.the new &lsquoone brand&rsquo approach is something the company is also thinking about closer to home, although to less dramatic effect.cocacola great britain is planning its own rebrand, kicking off in may. while retaining their various identifying colours, they&rsquoll all adhere to the same script and design for the first time.coca cola ukthis is what we&rsquore currently getting in the uk but the red cans could roll out globally if successful picture cocacolathis is what we&rsquore currently getting in the uk but the red cans could roll out globally if successful picture cocacolathe marketing shakeup is a massive aboutface for the company, which has previously sought to create completely independent brands. it&rsquos thought to be a bid to halt dwindling global sales.the updated packaging will also more clearly define the difference between each drink, with research revealing that not all british consumers understand the usp of each product &ndash five out of 10 consumers did not realise cocacola zero is a no sugar, no calorie drink.jon woods, general manager of cocacola great britain & ireland, said of the rebrand &lsquowith our new &lsquoone brand&rsquo approach, we are uniting four distinct brands under the umbrella of cocacola.&lsquowe believe our no and lower sugar variants will benefit from this closer association with cocacola and that featuring all variants in our advertising will make clear to more consumers the full choice we offer them.&rsquoas to whether they go further and adopt the design being trialled in spain, only time will tell.as long as they don&rsquot change the taste of diet coke &ndash our nerves just couldn&rsquot take it. 
