good things come in small packages. sixer&trade, an exciting packaging innovation from the cocacola company, contains six 12fl. oz. cans that are lightweight, portable and easy to carry. it&rsquos convenient for anyone onthego and shoppers on a fillin trip or making a purchase for future consumption. well suited for smaller households, such as urban dwellers and empty nesters, sixer requires limited refrigerator or pantry space because of its reduced size. and it&rsquos stackable, vertically and horizontally. plus, because it costs less than a 12pack, sixer can be ideal for budgetminded shoppers. sixer also satisfies those who seek variety. buying only six cans of one brand encourages the purchase of other beverage options, enabling consumers to enjoy an assortment of flavors that fit multiple occasions. its initial rollout includes cocacola®, diet coke®, cocacola zero&trade, sprite® anddr pepper®diet dr pepper® where aligned with cocacola bottler. coming later this year, sixer will leverage popular flavor brands to incite trial of cherry coke®, fanta® orange, fanta® strawberry, barq&rsquos® root beer, mello yello®,seagram&rsquos® ginger ale, canada dry ginger ale® where aligned with cocacola bottler and fuze® iced tea lemon. the launch is reinforced by media support and customerspecific programming, as well as instore messaging and pointofsale pos tools. source httpwww.cokesolutions.comourproductspagessite20pagesdetailedpage.aspxarticl…
