Many Over-The-Counter(OTC) products are used to treat the side effects of prescription medications – pain, constipation, etc. CVS was looking for a new way to guide patients to these OTC treatments in a way which also introduced them to the value of CVS Store Brand products. They selected WestRock’sDosepak Express package, in conjunction with a WestRock merchandising display located under the pharmacy checkout counter, to accomplish this objective. The private labeled, store brand products were launched in the stores in September, 2016, with 10 items currently in the program. Each package contains 14 tablets. While the term “compliance” is typically not associated with “take-as-needed” OTC products, the Dosepak Express format provides the convenience, ease of use, and portability necessary to promote proper adherence use by patients, while offering ample billboard space to accomplish CVS’ marketing goals. Child-Resistance features in the outer pack allows elimination of difficult to use peel-push OTC blisters Robust pack construction promotes portability and product protection Connection of blistered drug product to the outer package throughout use maintains CVS’ brand identity throughout the life of the product
