the bodycology body lotion tube won 2014 ameristar and 2015 worldstar packaging awards. but its success with consumers makes it the real standout.how do you deliver &ldquospa&rdquo quality personal care products to consumers on a budget leverage the packaging, of course.that&rsquos the strategy of advanced beauty, purported to be one of the fastest growing health and beauty companies in the u.s. founded in 2003, the dallasbased company sells fragrancebased and aromatherapy personal care and hair care products under the bodycology and cantu brand names. the products are sold through more than 100 retailers in approximately 30,000 stores in north america, as well as online, at about half the price of competitive items seen in specialty stores.the company has had recent success with its bodycology moisturizing body cream packaging. the fully decorated tube, manufactured in a unique injectionmolding process by viva healthcare packaging, won its maker a 2014 ameristar award in june and a 2015 worldstar award in november 2014 for packaging innovation in the health & beauty aids category.the stunning graphics for the line of 13 products are achieved with a metallic inmold label iml, giving the tubes a highend appearance. adding to the package&rsquos professional look is a fliptop closure that is always oriented to the front of the tube.tube, iml and closure are all made of polypropylene, making this entire package recyclable&mdashwithout separation&mdashin programs that accept 5 plastic.all three components of the package are made by viva healthcare packaging in the same plant in toronto, canada, minimizing transportation costs and speeding up delivery of the finished package. the company has three vertically integrated plants in north america, europe and asia producing tubes with the same technology and the same specifications, which is an advantage for global brands looking for consistency across the world.the labels are produced from cast polypropylene film, extruded inhouse on a system from reifenhauser. they are printed on a 10station gallus press, which has flexo, offset, silkscreen and coldfoil capabilities. a rotary tool from schober cuts the labels and then they are placed into the cavities on the injection molding machines where they are fused onto the tubes as the tubes are made.nearby, the polypropylene injectionmolded screwon closures are formed and assembled on a line with custombuilt automation by viva. the complete package comes together, with photoquality graphics from the base of the tube all the way up through the crimp area. through careful design, the iml provides a seamless look around the tube.the worldstar distinctionwinning a worldstar packaging award is like getting into the navy&rsquos &ldquotop gun&rdquo flight school. the program celebrates the best of the best. only packages that have already won an award from recognized national packaging competitions&mdashfrom all over the world&mdashare allowed to enter. more than 50 such national competitions from 33 countries and regions qualify.bestowed by the world packaging organisation with a european spelling, worldstars are awarded to packages deemed by a panel of worldwide packaging experts as superior in their own right, as well as better in execution or innovation compared to other entries in their category.packages submitted for worldstar awards are evaluated on these criteria· protectionpreservation of contents.· ease of handling, filling, closing, opening and reclosing.· sales appeal.· graphic design.· qualityefficiency of production and distribution.· environment compatibility.· innovation and suitability for local conditions.according to bruno lebeault, marketing director, north america, for viva healthcare packaging, viva was the only tube manufacturer to win a worldstar this year.filed underviva healthcare packagingtubes 
