parisheadquartered diadeis, which earlier this year acquired india&rsquos leading fmcg premedia packaging firm, alia creative consultants, has recently invested in graphic systems group gsg, an independent american graphic production agency.this has escalated diadeis&39 position from among the top five to among the top three global players in the industry. according to jeancharles morisseau, diadeis&rsquos president, the increased presence will strengthen its ability to meet the needs of leading brand owners across all their global markets more efficiently.&ldquoby using a single agency like diadeis, brand image can be unified across all communication media and all over the globe, providing the client with quicker timetomarket and costs reduction, explained sethunath padmanabhan, diadeisalia&39s managing director.for more than 30 years, new yorkbased gsg has associated itself with leading brands, including l&rsquooréal, novartis, abercrombie & fitch, avon, and nbc providing services for special promotions and fullscale production consolidation, offering multilingual packaging mechanicals, premedia services, digital, visual merchandising and software implementation.&ldquothe united states is the leading market in consumer packaging,&rdquo said morisseau. &ldquoin order to get established in this market, one must be able to offer a comprehensive service and have the means to take on substantial projects. diadeis&rsquos strength has been its ability to preempt leading brand owners&rsquo needs in the global marketplace.diadeis employs more than 600 people around the world, and is planning to keep strengthening its global footprint by opening several additional subsidiaries across the world in the next few years. on the sidelines of the alia acquisition in may, morisseau detailed his expansion plans and the growing indian premedia segment. 
