The primary aim to designing this cigarette packaging was to change the structure of the pack making it less ergonomic. The pack was developed to be difficult to use and carry, it is hard to fit into pockets due to its triangular shape and the angled inner means the cigarettes are hard to get out.
The lid is designed so that it closes efficiently but after a few uses it becomes weak, meaning the cigarettes can fall out if being stored in a ladies handbag. Mould texture is added to really emphasize the disgusting feel of the pack and reduce the glamour appeal for young people.
