huge growth is expected in the digital print for packaging market, forecast to reach 15.3bn £9.4bn by 2018, according to a new report by smithers pira, the packaging research and consultancy group. it found the success of this technology is partly down to the variable data capability of digital presses, which cocacola used for it&rsquos global &ldquoshare a coke with . . .&rdquocampaign. other drivers behind the evolution of digital print are the ability to produce short print runs economically. printing on demand means less waste, ensuring that new designs or changes in ingredients don&rsquot result in redundant stock. sourcehttpwww.packagingnews.co.uknewsdigitalprinttechnologyforpackagingmarkettore…
