Retaining the same shape and size as a classic Easter Egg, but Divine said it is using 40% less packaging.
Sophie Loveday-Davies, group marketing director, Divine, said: “Sustainability is at the heart of what we do, so we’re proud to be launching our range of Flat Eggs, which are both more environmentally friendly than a boxed Easter Egg, as well as being the perfect solution to letter box gifting.”
The new range is available through selected retailers, including Waterstones, Oxfam, Amazon and the Divine webshop.
