This shoppers trend report includes data from a survey jointly conducted with ipsos public affairs. Additionally, retailmenot announced it was working with carbonfund.org, a leading carbon offsetting notforprofit, to identify the top green cities where consumers can shop in the united states. Some of these cities include markets like austin, tx our hometown, san francisco, ca and st. Paul, mn. The cities were tiered according to a number of factors, including renewable electricity usage, air quality, public transportation options and other energyefficiency standards
. As a part of the carbonfund.org partnership, retailmenot will work to help reduce the carbon footprint caused by shopping by planting one tree for every click up to 5,000 trees on its ecoshopping coupon page. The retailmenotipsos survey found the current state of ecofriendly shopping &bulla majority of respondents 71 percent feel that they are aware of the positive andor adverse environmental impact of products they purchase every day.
Still, more than four in 10 respondents 43 percent report that when they actually make purchases, they do not think about the impact that those products have on the environment. &bullfortunately for mother nature, 60 percent of respondents report that they sometimes proactively take steps to "green" their home or lifestyle, such as by recycling, driving energyefficient vehicles, weatherizing their home, using ecofriendly products, etc. Just 25 percent of respondents say they always take steps to "green" their home or lifestyle, while 15 percent of respondents say they never do. &bullnearly half of the respondents 46 percent say they are more inclined to buy a product if it is ecofriendly, however a majority of respondents 59 percent said they would be unwilling to pay a higher price for an ecofriendly product or service over one that is not ecofriendly. &bullmore than a third of respondents 34 percent say that it makes no difference to them if a product is ecofriendly. What drives ecofriendly purchases &bullwhen it comes to purchasing habits, 40 percent of respondents say they buy green, ecofriendly products when they are readily available and there is no big cost difference versus nonecofriendly equivalents.
Yet a majority of respondents 51 percent report that they buy whichever products suit their needs at the time, "green" or not. &bullretailer support for environmental charities does not appear to be a significant driver of purchases. Only 15 percent of respondents said support for environmental charities would lead them to be more likely to shop with a retailer vs. 39 percent of respondents who said "maybe" and 24 percent who said no, it was not something that would influence where they shop. &bullnearly a quarter of respondents 24 percent said that they dont care about what charities or causes a business supports, so it wouldnt have an impact on where they shop. &bullit appears that 18 to 34yearold respondents are more swayed by "green" cause marketing 23 percent vs.
Only 11 percent of 35 to 54 year olds. Also, nonwhite respondents were more likely to say they would be persuaded to buy based on retailer support for a "green" charity 24 percent vs. 14 percent of white respondents. Who is shopping "green" the most &bullmen vs. Women women are more likely than men to buy green products if it is convenient and the price point is right 45 percent vs. 36 percent. &bullother leaders in being "green" additionally, college graduates 55 percent, northeasterners 54 percent, adults under 35 53 percent and households with children 50 percent are more inclined to buy environmentally friendly products and to pay more for them. The "greenest" cities to shop in the united states.
When you combine driving to malls and shopping plazas with the billions of coupons and shopping circulars printed every year, plus the increase in retail waste packaging and other trash, the act of shopping can take a considerable toll on the environment. To celebrate earth day, retailmenot has partnered with the carbonfund.org foundation to determine the greenest cities to shop in the united states. Carbonfund.org looked at cities with populations of 250,000 or higher and tiered the data for these cities renewable energysourced electricity usage, air quality, public transportation options and efficiency, and energy starcertified buildings using data from various u.s. Governmental agencies census bureau, department of transportation, department of energy, the epa and energy star program.
