the company said that all of its packaging will now be made from recyclable plastic made from sugarcane. it claims that ecover is the first cleaning brand in the uk to use it. ecover brand manager emma bennetts said &ldquowe wanted to give our packaging a brighter, more eyecatching new look and think it really captures the essence of the ecover brand. &ldquoour commitment to using plantastic across the whole range goes handinhand with the new packaging, meaning our makeover is more than skin deep, and we can remain true to our values, naturally.