pepsi has introduced a new, singleserve bottle for its pepsi trademark range, including pepsi max, diet pepsi, pepsi, and pepsi next. it is pepsi&rsquos first design update right from 1996. a visual appearance of the brand&39s &ldquoexcitement of now&rdquo positioning, from april onwards, the bottle is rolling out in nationwide markets in 16 and 20oz packages. the new bottles will be supplied all over the world, within few years. angelique krembs is the vice president at tm pepsi marketing. angelique mentioned that this new bottle is the next landmark in pepsi&39s &lsquolive for now&rsquo marketing campaign. angelique further added that their singleserve bottle is the most tangible and visible connection point they have with their consumers, and they are truly amazed how the new bottle expresses their brand dna. the newly designed bottle&39s elevated profile and bold swirl imitate the youthful spirit and brand&39s attributes, capturing the thrill of now for pepsi consumers, the company mentions. the grippable, etched bottom permits consumers to have a more tactile, stimulating interaction with the bottle itself, company further adds. in select stores, a new, 12oz glass bottle will also be offered as a finest package. this bottle is the initial iteration of the redesign of the full portfolio at present underway under the guidance and leadership of pepsico&39s chief design officer mauro porcini, along with additional rudiments to be rolled out throughout the year. source of information httpwww.packworld.compackagedesignstructuralpepsilaunchesfirstnewbottledesi…
