for various markets and enduser applications, the new flexible packaging range offers many products, from easytoconvert paper pouching materials to store dry foods and powdered ingredients like soup or drink mixes, to film pouching products that have sealability features and optimal barrier for the packaging of lotions, wipes, liquids, pet food, snacks, coffee and other such items. moreover, for dry, powdered and liquid applications, paper and filmfaced lidding are provided through the flexible packaging range. ws packaging director of marketing, mark moorhead, elaborated that packaging can be leveraged as the main factor of distinction for brands of their customers and in order to acquire it along with versatility and speed in the case of flexible packaging. for enhancing the product image with better taste, longer shelf life, convenience, product safety, and portability, flexible packaging may be used by brand managers. thus, their customers can influence speedtomarket strategies and line extensions with these materials for them to lead in the competition. flexible packaging ranks second as the largest packaging sector in the u.s. with 19 percent of the packaging market, as per the flexible packaging association. ws packaging will be able to construct customized flexible packaging structures with the line of available substrates for their customers. for instance, the key constituents like subsurface printable base stocks and clear laminating films can be easily mixed and matched for meeting different needs. polyester or oriented polypropylene films can be used to protect the print, while barrier and sealant layers are provided by base stocks. moorhead also said that consumers are being increasingly influenced by inventive package designs in the case of instore purchasing decisions. for today&39s grabngo lifestyles, convenience is provided by flexible packaging as required. coupled with a broad range of materials and converting properties, flexible packaging produces the recognition brand owners and consumers trust with many materials and converting properties. source of information httpwww.webpackaging.comeditionspackagingusapackaginginnovationsparaminnova…
