This streamlined "onthego" package with vibrant graphics is a fun shaped and consumer friendly container that keeps product fresh, fits in car cupholders and provides a serving bowl style closure. It is designed to be easy to eat from, reclosable, crushresistant, portable, backpackcompatible and easy to grab and carry. Frito lay &bull usa phone 972 334 5693 &bull fax 972 334 2329 email edward.a.bezek@fritolay.com