great lakes brewing company is launching new packaging artwork for their five yearround brands.the new label artwork was handcrafted by artist darren booth, who is known for creating detailed paintings with collage elements. glbc provided booth with archival materials relevant to each brand, that were incorporated into his paintings. these discoverable elements bring additional storytelling opportunities to each package.booth visited glbc in the summer of 2014 to learn the history behind the existing labels. glbc owners and team members briefed him on narratives for each brand and supplied unique collage pieces for booth to include in his artwork. throughout 2014, what began as sketched concepts evolved into colorful, detailed paintings, all of which incorporate textures and mementos from glbc&39s 27 years in the craft beer industry."our customers may be familiar with eliot ness as a historical figure, but they may not know that our mother was his stenographer, or that he used to frequent our historic taproom. darren&39s beautiful paintings include so many layers that allow us to share these kinds of details. they&39re more than just labels. they&39re conversation pieces," says glbc coowner pat conway, who, with brother and coowner dan conway, is actively involved in the brand refresh process. on the bottom of glbc&39s new packages, customers will find similar stories that reveal the history behind each brew.booth was commissioned to create label artwork for glbc&39s five yearround beers and nine seasonals. the yearround packages will hit shelves beginning in may. in june, glbc will release their first seasonal with refreshed packaging sharpshooter session wheat ipa. brewed with orange peel and jarrylo hops, sharpshooter is a hoppy wheat beer named for ohioborn exhibition shooter annie oakley.along with refreshed packaging, glbc will release redesigned taphandles, signage, and merchandise around memorial day. a new company website will launch in may, along with the new great lakes brewing company beer symposium a visitor&39s center and event space.great lakes brewing company, which is comprised of a brewery and brewpub, was founded in 1988 by brothers patrick and daniel conway as the first microbrewery in the state of ohio and today remains ohio&39s most celebrated and awardwinning brewer of lagers and ales. 
