in a new report prepared by the pci films consulting, the 3.5 billion worth market for transformed flexible packaging in africa and the middle east is examined indepth and at length. major growth factors, important enduse sectors, key drivers and the leading transformers are considered in detail, with sixteen national markets and regions examined. the new report gives a detailed report on regional and national demand through to 2015. the report also offers crucial background information for investors and converters considering moves within this diverse and dynamic sector. africa and the middle east accounts for about 5 of the entire universal converted flexible packaging market of 65 billion, even though, furnishing a populace of 1.2 billion people, this yet associates to a per capita consumption of below 3 per year. the biggest national markets are nigeria, egypt, iran, south africa and saudi arabia, which collectively account for in excess of 50 of the local total. with escalating food production results in increasing complexity in distribution, packaging and logistics, and flexible packaging requirement grew on average by 5 on a yearly basis during 2007 and 2010, with 7 growth in 2010. there is, however, considerable national dissimilarity in growth trends. the new report states that egypt, kenya and nigeria have expanded considerably above the average trend. on the other hand, south africa, syria and morocco have experienced growth considerably below the regional average. the report also contains thorough analyses of the sixteen most noteworthy nations in flexible packaging terms, providing flexible packaging overview, drivers, economic overview and converter profiles future, prospects and enduse markets. now the question is who is serving the market, as the main multinational converters having nearly no local manufacturing existence the area remains to be a net importer of flexible packaging particularly into africa, much being derived from europe and progressively more from china and india. there is also considerable intraregional trade, with converters in countries like uae and saudi arabia making use of the films manufactured as part of downstream petrochemical variations within those nations. the other noteworthy success story has been the arrival of indian industrialists, who have started up thriving converting operations in the uae and nigeria. pci have located 270 converters of importance during the region plus another 100 smaller players. in conditions of enduse markets, food as well as food security is of rising significance as populations rise. chief multinationals are making investments in land and food production both for export and to feed native populations, and to tackle the increasing urbanisation of the populace as economies expand. presently, only a small amount of the food eaten is prepackaged. increase in urban population is leading to the demand for better food packaging, preservation and logistics will follow. there are also segments of enduse flexible packaging that appear mainly noteworthy within individual nations, for example juice sachets in iran, retort pouches and wet wipes in israel, flexo printed diaper overwraps in syria, ice cream cone wrappers and fresh dates packaging in saudi arabia, and dairy products in tunisia. source of information httpwww.pcifilms.commain.aspselectionnews&marker220&subselflexible20p…