With so many nearly identical options lined up on the liquor store shelf, it is difficult to make one brand of booze stand out more than its neighbors if it relies upon the mere decoration of a typical aluminum can. Nectar honey beer packaging breaks outside of the box&mdashor shall we say cylinder&mdashto take the shape of a hexagonal prism reminiscent of the source of a favorite treat.
The creatives chose to emphasize the sweetest feature of this beverage by paying homage to the bees that produced it. Nectar honey beer packaging comprises individual sixsided cells for each container which create a complete honeycomb when set into threepack carriers.
