the packaging of supermarket food doesn&39t just tempt customers into putting it in their basket new which research discloses that the packaging in fact increases how tasty a customer perceives a product to be. to check the power of packaging, which asked two groups of people to eat and rate the chocolate chip cookies from the budget, premium and standard ranges available at tesco, sainsbury&rsquos and asda. one group of people was given the cookies with their packaging, whilst the other group tasted the cookies without. the group which saw the packaging ranked all the cookies considerably higher overall, and, importantly, for taste. both groups rated the biscuits in order of price based on appearance and taste alone, but which test suggests that the role of packaging played an important role to make the cookies seem tastier. the full article, &39supermarket packaging tactics exposed&39, for which members is available online in the september month&rsquos issue of which. if a reader is not already a subscriber, he can try a £1 trial to which for immediate access to their online and magazine investigations and reviews. to discover further the tactics behind supermarket food packaging, which also asked a panel of experts to examine the design of some of the popular supermarket own brand ranges. the panel discovered that far from tempting a customer into parting with their cash, on the outside few budget range products may even be designed to put customer off, so a customer will choose a pricier alternative instead. however, with lots of cheaper products, the experts felt the ongoing recession means more energy is now being put into making such products more tempting. that is due to the tightened budgets mean such budget products have come into more light than they used to be. in the meantime, packaging designed to involve a superior product tries to engage customers&rsquo senses. rather than shiny, it usually has a matte finish, or a mixture of textures, and embossing is also very common. designers give more thought on how the diverse elements of the packaging work with each other. the text will be more descriptive and considered and the coloring more elusive. often, luxury products also feature clear windows, so a customer can see the inside product generating a sense that the product has nothing to hide from a customer. matt clear is an expert at which. according to him, the enduring recession means that supermarkets have to struggle even harder. one of the sure ways supermarkets do this is by using cautiously designed packaging to influence consumers&rsquo perceptions of their products. with funds being squeezed, savvy shopping refers to decoding supermarkets&rsquo packaging. source of information httpwww.which.co.uknews201208howpackagingconvincesyoufoodtastesbetter292899
