The completeness of this package demonstrates a level of thinking and innovation far above the competition. Dulux has solved so many problems here, and improved on the status quo to boot, all via clever pack design. The package becomes the product redefining expectations and creating a new benchmark. The lateral thinking employed in combining the roller tray into the lid is worthy enough of recognition, but further embellishments simply make it a better and better solution things like pressure sensitive pads to secure the lid in place, use of a plastic handle to eliminate secondary materials and aid recycling, dynamic onshelf appeal and undeniable marketability entry submitted by dulux pack title easy roll package component manufacturer rd plastics package designer functional flex package designer graphic oxygéne branding and communications pty ltd package owner dulux australia a company of orica australia pty ltd
