it has developed a new array of bakery cans in partnership with its customers, in order to keep sweet feasts fresher and spongier for longer time. this food packaging giant had accepted a challenge to create a product which considerably lowers the quantity of moisture lost, resulting in increasing the shelflife of pastrybased and sponge products without using supplementary food preservatives. current bun and cake containers allow an elevated level of moisture to discharge from the pack, resulting in product turning stale within a span of two days. linpac packaging is aiming at tempting confectioners, bakers, and pâtissiers with its new rectangular and round hinged cake containers that have been created with the requirements of customers in mind and will keep buns and cakes fresher for many days longer than usual containers. megan ashcroft is european bakery marketing manager at linpac packaging. he mentioned that their partnership work epitomizes their fresh thinking ethos of communicating effectively with their customers, replying to the problems they raise, and working together to find out the tangible solutions. the paramount for the company is the presentation and quality of bakery items, and making sure that they reach to their customer, and their customer, in excellent condition. as we all know that nobody enjoys a staletasting and dry bun or cake, and the innovation and technology that has gone into creating their new containers will avoid that from happening for many days longer than the normal cake containers &ndash helping everybody in the food chain to minimize food waste and spoilage. ms ashcroft further mentioned that their strategy of fresh thinking runs through their entire company &ndash from how the primary idea is developed to the development of highquality and innovative packaging solutions that use the lowest amount of material required for effectively present, protect, and preserve food. linpac packaging is also involved in researching and developing &lsquoactive&rsquo packaging for the bakery segment &ndash prolonging product shelflife through applying food safe antifungal coatings. similar to the new hinged cans, the coatings will facilitate keeping bakery items fresher for the longer duration. other products in linpac packaging&rsquos bakery array also include recyclable pet transport trays to avoid damage to perishable bakery items during transport, and the smartbox that offers an exceptional packaging solution to make sure utmost impact in presentation and strong branding opportunities, without compromising on protection of the product and environmental concerns. source of information httpwww.linpac.comenaboutlinpacnewslinpacpackaginghelpskeepcakesfresh
