Scanwood is denmarks largest manufacturer of wooden kitchen utensils. The company wished to communicate the fact that their products are made through an environmentally friendly process and are of course also made from all natural materials. By adding the package design a few very simple effects, the brand draws attention to the products and tells the story about sustainability and nature in a modern and appealing fashion. This branded story is now visible and understandable across all different markets and languages giving the consumer an added experience and a sense of buying a product that grows straight out of the ground.
