This new release called for a fresh approach to further enhance the label’s design.
In a departure from the core gin range, the usual clear bottle was replaced with a matte black spray finish.
The label takes the iconic Haçienda hazard stripes from their traditional position on the label border to front and centre, while hidden UV print reveals two pieces of artwork – on the front, the famous ‘Use Hearing Protection’ symbol and on the reverse.
Zoe Rigby, marketing manager, The Spirit of Manchester Distillery, said: “As this label was designed by ourselves, we found The Label Makers to be extremely supportive. They guided us through key decisions such as label material and printing choices, helping us deliver the best possible label for this project.
“The final labels are of fantastic quality, the UV print is subtle and the yellows are vibrant. We had a vision and The Label Makers worked with us every step of the way to bring it to life.”
