Now selected ‘Standard’ and ‘More to Share’ sharing pouches of some of Mars Wrigley UK’s favourites, including M&M’s, Galaxy, Counters, Minstrels, Revels, Maltesers, Buttons, Skittles and Starburst will be narrower in the UK and Ireland.
This will reduce the plastic used by around 647,000 square metres a year or the equivalent area of over 90 football pitches. The new packs will have an average of 10 per cent plastic reduction per pack compared to the current 2020 range.
Nick Reade, sales director and interim general manager, Mars Wrigley UK, said: “As well as cutting back our plastic use, it means for some brands we can fit more packs into the boxes we ship, increasing our efficiency and taking the equivalent of 90 lorry loads of boxes off the road each year.
“Reducing our plastic use for some of our most popular items is our latest step in our ‘Sustainable in a Generation’ plan where we’re working towards our goal of developing packaging that is 100 per cent reusable, recyclable or compostable while decreasing virgin plastic use by 25 per cent by 2025.”
