In competition with other suppliers philips also challenged ecobliss to come up with a packaging design that could serve both, &lsquoblister&rsquo and &lsquobox&rsquo application. The packaging looks &ldquohigh tech&rdquo and protects their beautiful new power led lamp range. Ecobliss came up with a truly innovative, and as you may have seen in the stores, the winning design. The blister box is a clear plastic folding box that is partially thermoformed to accommodate a perfect fit for the lamp. The lamp inside the box is completely visible, and the crisp, clear plastic is beautifully printed with the philips brand and all required details. Also the bottom is thermoformed with the purpose of achieving maximum &ldquofreestanding&rdquo stability. The new packaging consists of only a single piece of foldable, prethermoformed pet plastic. Even the piece of material that holds the lamp in place inside the blister box is part of that single piece of material.