“Kao, with its well-known brands such as Guhl, John Frieda and Goldwell, not only makes a quality promise to the consumer, but also wants to offer related packaging solutions, that meet both the needs of our consumers and the environment in a relevant way. This tube represents a new generation of tube packs, consciously developed in innovation partnership and with a significantly improved ecological footprint,” says Daniel Nebe, Global Package Development Leader, Hair Care R+D.
The material for this comes from the company Grüner Punkt: Systalen in PRIMUS quality HDPE. Its special characteristics: It is odor-minimized and technically suitable for high-quality applications. “We have managed to harmonise the raw material, the processing technology and the application of the plastic in the tube project through intensive cooperation between Grüner Punkt, Kao and LINHARDT,” says Dr. Markus Helftewes, Managing Director of Der Grüne Punkt.
Systalen is processed at LINHARDT using the tube-hose extrusion process on a plant technology specially developed for the raw material Systalen. The material has proven itself. Johannes Schick, CEO of LINHARDT GmbH & Co.KG, comments: “We produce over one billion packages per year and have the technical know-how to process PCR material. With this partnership-based innovation, a solution has been created that takes the entire recyclable material cycle to a new level, taking short transport routes into account.”.
CEO Johannes Schick presents the new recycling tube, developed by LINHARDT in cooperation with Grüner Punkt and the Kao cosmetics group.
The networked commitment of the companies LINHARDT, Grüner Punkt, Kao also has an important political dimension. “We need the determined employment for a cycle economy for plastics , so Michael Viennese, CEO of the Green dot getting thing, we need enterprises, which create markets for recyclates. The consumer is more open than ever, our recyclates are mature and versatile. We bring packaging back to the shelf. Only in this way can we achieve a genuine recycling economy and meet social and political requirements.”
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The LINHARDT Group:
LINHARDT is a global partner to the pharmaceutical, cosmetics and food/non-food industries. At three German and one international location, the company develops and produces aluminium tubes, plastic tubes, aerosol cans and other packaging made of aluminium and plastic such as tubes, cans or cigar sleeves. Sustainability, pioneering spirit and honesty are in the genes of the family-run company. The solid, financially independent family business invests an average of 10 to 15 percent of its annual turnover per year. Further information: www.linhardt.com
About the group Grüner Punkt:
As a service provider for extended producer responsibility, as a leading supplier of secondary raw materials for plastics and as a premium producer of recycled plastics, the companies of the Green Dot are the solution providers for the needs of the recycling industry. Der Grüne Punkt – Duales System Deutschland GmbH (DSD) is the market leader for dual systems in Germany and stands for intelligent take-back systems as well as the development and marketing of innovative recyclates and services. Systec Plastics manufactures premium recyclates of the Systalen brand for the international market at its sites in Eisfeld and Hörstel. The companies are part of DSD – Duales System Holding GmbH & Co. KG. Further information: www.gruener-punkt.de
About Kao:
Kao manufactures high-quality products that enrich the lives of consumers worldwide. With a portfolio of over 20 leading brands including Attack, Bioré, Goldwell, Jergens, John Frieda, Kanebo, Laurier, Merries and Molton Brown, Kao is part of the everyday lives of people in Asia, Oceania, North America and Europe. Together with its Chemicals business, which contributes to a wide range of industries, Kao has annual sales of approximately 1,500 billion yen. Kao employs around 33,000 people worldwide and has a 130-year history of innovation. Further information: www.kao.com
