This pack from company Highcon Systems Ltd., from Israel has got WorldStar Packaging Awards 2018 for the development of an innovative box for holding car keys. This premium car key package, digitally cut and creased by Highcon customer, Gozaka in Costa Rica, introduces a unique buying and unpacking experience by means of the special popup effect, designed by Peter Dahmen, which maintains the feeling of luxury for the keys. This is the power of packaging which can easily define the premiumness of any product.