While the company had begun researching the changeover in 2019, a large capital expenditure was required to procure new equipment, move existing machinery and create new space for the equipment including a 2-story mezzanine, as well as install and train teammates on operation and maintenance.
“We’re very excited to showcase the new packaging to our fans,” stated MBC’s Founder and CEO Garrett Marrero. “We always aim to further our commitment to community and the environment, and the new Maui packaging demonstrates this. Our fans have been asking, and we are proud to deliver on our commitment to both sustainability and our investment in Hawaii. I’m also beyond stoked at what our marketing team put together; these look great on the shelves.” The new packaging has already found placements on shelves at Maui Brewing retail partners.
The MBC team are stewards of their communities and the ‘aina, and curators of the craft beer way of life. Their beers have been recognized worldwide for quality and innovation.
