innovative vacuumpackaging that reduces food waste by keeping meat looking and staying fresh longer took top honours in the 2012 dupont awards for packaging innovation. diamond winner excellence in innovation, costwaste reduction and sustainability freshcase packaging, an innovation by curwood &ndash a bemis division in the us this is the firstever, vacuum package for red meat that maintains the meat&rsquos appetising colour through a "foundinnature" proprietary additive in the contact layer of the barrier package. traditional vacuumpackaged meat is &ldquopurple&rdquo, deemed distasteful by many consumers who equate colour with freshness. freshcase packaging also extends shelf life 10 times longer than storewrapped meat. the combination of longer shelf life and more appetising appearance promises to both reduce food waste and increase the availability of proteins in areas further away from food sources. as an alternative for modified atmosphere map master packs and packages using epspvc resin technology that dominate the caseready meat segment, freshcase enables 75 less markdownswaste than storewrapped meats, less landfill waste and reduces packaging materials up to 75, compared to other caseready formats, thereby improving sustainability. the 2012 diamond winner exemplifies the role packaging plays in helping to feed a growing population around the world. &ldquofreshcase packaging technology for meat, selected by the jurors as this year&39s diamond winner, addresses the important effort to help ensure food maintains its nutritional value and freshness,&rdquo said william harvey, president of dupont packaging & industrial polymers. &ldquoin the face of a growing population with limited resources, food waste from spoilage must be greatly reduced, and innovative packaging solutions will play a critical role in that story.&rdquo an expert panel evaluated 200 entries from 21 countries and awarded one diamond winner, five gold winners and 10 silver winners based on "excellence" in one, two or all three categories innovation, sustainability and costwaste reduction. gold winner innovation and waste reduction pepperidge farm deli flats thin rolls and goldfish sandwich bread flats packaging by pepperidge farm cp flexible packaging printpackp sealstrip corporation &ndash us with their new package design, these products bring life to the bakery aisle and radically change how bread is displayed. this new package features a horizontal flow wrap package made of a film lamination that provides excellent seal strength, tear resistance, increased barrier for longer shelf life and, with a reverse printing process, outstanding shelf appeal. traditional closures are replaced with a pressuresensitive sealstrip closure that provides excellent resealability, ensuring that the product stays fresh. removal of the tray component enables 65 less material to be used. 25 more packages can be shipped in the same amount of space as the original package, resulting in reduced transportation costs. this is an outstanding example of how innovation can be simple and affordable for consumers, while making a splash on store shelves. silver winner innovation ultrafreshness preservation freezing system using high &ldquoelectric potential&rdquo and electroconductive packaging by mutsumi chemical industry co sun electric co enshukasei co &ndash japan the ultrafreshness preservation freezing system uses technology proven in the electronics industry to ensure food quality and increase both shelf life and appeal. this rapidfreezing system uses both alternating and direct current, high &ldquoelectric potential&rdquo, at the same time to rapidly cool the product without oxidization, reducing the size of ice crystals that form in food cells. this process relies on a unique package design that includes an electroconductive bag made of lldpe and dupont entira as. the combination of rapid freezing and the innovative electroconductive bag preserves food taste and texture, reducing the amount of edible food thrown away. silver winner innovation kraft yes pack by kraft foods exopack foth production solutions pe international the food group smart bottle &ndash usa the kraft yes pack, which stands for yield, ease and sustainability, is an innovative and environmentally friendly flexible gallon dressing package. yes pack is designed to help foodservice operators manage costs and improve backofhouse efficiencies with improved dressing yield of up to 99 percent compared to rigid gallon jug. the dual handled design allows for easy carrying and the smaller spout provides precision pouring. also, when compared to the production of the rigid gallon jug, the yes pack is made with 50 percent less energy, 60 percent less plastic, and 70 percent fewer co2 emissions from transportation. httpfoodstuffsa.co.zapackagingstuffmainmenu79packagingnews20112023innovativemeatpackagingtopwinnerofprestigiousdupon