sealpac is highlighting their newly developed and technologically advanced packaging systems at the anuga foodtec event being held on the 24th to 27th march in cologne, germany.the company will be demonstrating the latest trends and technological advancements in ovenable and microwaveable packaging solutions. such innovations enable customers to place raw chicken and meat products in their original packaging and straight into the oven or microwave without having to remove the seal. sealpac represents one of the leading packaging companies implementing new technology within the food packaging sector and recently has provided an innovative inpack pasteurisation and microwave cooking concept which is based on patented label technology called micvac. the micvac label is applied to the top film of the packaging and when the product reaches a specific pressure point, the label acts as a valve and releases steam. this new technology enables consumers the convenience to heat products in the microwave without having to remove any packaging. this solution also is a lower cost solution to other packaging alternatives. this new system enables food manufacturers such as gooh in sweden to provide consumers with high quality ready meals as a direct result of the micvac packaging system. the food is initially cooked in the packaging and with the valve technology, the food remains fresh and cooked more quickly than if the packaging lid was removed and added.other microwave packaging developments have also been developed to ensure that specific products crisp on the outside when cooked in a microwave a process which mimics oven heating experienced from conventional fan ovens. huhtamaki bcp ltd is one of these companies providing the specialist packaging. microwave susceptor is used to provide additional thermal heating on the outside of foods and uses aluminium metallized polyester films. the very low thickness of these films ensures that the metal part of the film creates a current low enough to not cause arcing or sparking.recent technologies applied in microwave packaging are not only improving the quality of ready meals as part of the food manufacturing process but also the convenience for endconsumers in preparing and heating the food. in addition, this new technology is also widening the versatility of microwave ovens in terms of allowing foods to be cooked in a way which mimics conventional ovens.by the end of 2020, the global microwave packaging industry is forecast to reach revenues of us14 billion with the fastest expanding region being asia with a forecast growth rate of 11 cagr during the period 2015 to 2020.prepackaged microwave food demand has increased rapidly over recent years across europe with western europe reporting growth of 6 per year and germany reporting even stronger growth of 8 annually. the increased use of microwaves and in particular ready meals in the more developed markets is being driven by the requirement for more convenient and quicker meals with consumers spending less time focused on preparing meals during the working week. in addition, the increased product ranges for ready meals available for consumers is also forcing a change in eating habits with consumers opting for the "easy option" when cooking weekday meals. individuals are working longer hours and the improved quality of ready meals and ranges available combined with consumers&39 need for convenience is driving an increased use of microwaves in preparing meals.microwave packaging marketkey players operating in the global microwave packaging market include american packaging corporation, ampac packaging llc, amcor limited, bemis company inc., berry plastics corporation, coveris, dnp america, graphic packaging holding company, huhtamaki oyj, inline packaging llc, mullinix packages, inc., packaging concepts inc., printpack inc., rocktenn company, rexam plc., sc johnson & son inc., sealed air corporation, sirane ltd., silgan holdings inc., and sonoco products company, among others.for more information on the microwave packaging market, see the latest research microwave packaging marketfollow us on twitter @candmresearch 
