This Promotion package for beer was developed for ZAO Moscow Brewing Company. This bright colorful offset printing E fluted carton with additional selective lacquering attracts attention and stands out on the shelf. E-flute makes the package stronger protecting glass bottles. Original structure with glued grid connected to the bottom simplifies packaging process and reduces multipack assembly time. Special cover design makes it possible to palletize promotion boxes on wooden pallets and the package is also convenient for consumers to carry. The innovative multipack design idea was developed by our design team and it was first used for Russian Standard vodka and then for Khamovniki beer.