This package gives aesthetics and functionality in conjunction with print, image, graphics and overall presentation appropriate to the market segment. Ruski has carved an incisive visual niche. There is great design empathy in evidence here the subtle color palette is the perfect partner for the soft opalescent &lsquowash&rsquo of the liquid product that is visible within. The color scheme of white and smokegrey, on a silver metallised stock, is enhanced by a dash of red. The slimline label is minimized in both color and scale, yet has maximum impact and legibility. Emphasized by the repetition of the star in the circular neck label, the language is slick, credible and authentic. The vertical orientation of the logo and the star design works just as powerfully on the cardboard sleeve 4pack.
