Tuned pale ale is a product that explores the musical affordances in everyday objects and promotes social spontaneity. While drinking beer, people become musically encouraged and often start making music with objects around them. This product aims to promote more of this type of social interaction. The product aims to inform users about the musical qualities of existing bottles and to make the bottle a better instrument. The packaging was seen as an opportunity to create a memorable keepsake and a unique instrument. A clearly marked graphic on the side of the label tells a user what notes can be played at certain levels of liquid by blowing across the top. When turned upside down, this limited edition holder is a tongue drum that produces six different tones. This compliments the bottles and makes tuned pale ale into a fun, easy to use, music making kit.
