the alarm cap encourages people to wake up and immediately make a cup of coffee since it only turns off once the lid is unscrewed. instant coffee  brand nescafé has created an alarm cap that is designed to encourage people to get up from bed and immediately pour a cup of coffee  to turn off the alarm.  the coffee brand worked with creative agency publicis mexico&rsquos recently launchedinnovation labs, notcot&rsquos creative studio notlabs, digital designer eric brockmeyer, and illustrator charmaine choi to create the alarm cap. the coffee  jar lid has an led interface on its underside and comes with seven different alarm tones that are synchronized with small pulsing lights.  source httpwww.psfk.com201405nescafejaralarmclocklid.htmlzdajz