The concertina shaped base expands when the lid is removed, thereby separating the individual mints so making it simpler to select an individual mint. The convenience and the apparent simplicity of the design makes it a winner. The colors used are instantly recognizable for this brand.the carton was produced in 6colour offset using uv gloss varnish on 280 micron 280 gsm sim white cartonboard. Special attention was paid to the neatness of the pleats. The preerected bases are supplied to a hand packing line soon to be moved to semiautomatic. For production, special equipment was designed to form the pleats in a timed mechanism, using individual fingers as tools to form base and side pleats as the side walls are erected. It took less than 5 months to move from the initial concept to commercial distribution.
