the country is the third largest milk producing country in the world with 50 of population under 20 years old. it relaunched its flagship milk brand in 2013 changing from a carton to a 250ml aseptic lightweight package with easy tear off, pouring and handling, and can be used in microwave ovens. the main competitor in this market  is nestle  but olper&rsquos passed the  nestlé&rsquos market share  a few years ago. sales picked up for olper after relaunching in ecolean 250ml and 1 lit packs. 
