La cazadora has leapt into the food market, producing the first tube container ever for "cajeta", a type of caramel for one of mexicos most recognized food brands. The packaging concept, a novel one on mexico, required special considerations for decoration and compatibility. Grupo bimbo, in its constant drive to innovate, has confided in la cazadora to develop the first container for cajeta coronado in plastic tube package, containing 200g of product.
The package manufacturing process required special care, beginning with the art analysis, including digital prepress and its adaptation for printing in a dry offset process, as the design integrates photography and traditional elements of the brand name printed in a full colour selection.
Grupo bimbo was captivated by la cazadoras commitment to production excellence, as the iso 90012008 certified company adheres to the highest quality standards for the manufacture of plastic squeezable tubes. "this project is very important for us not only to consolidate relations with bimbo but also to open a niche in the plastic tubes market for the food industry," commented la cazadora&rsquos general manager, and a leader in the manufacture of plastic squeezable tubes nationwide.
