Cup Noodle Robotimer is developed by Japan’s Vstone (JP) robotics, in concert with Nissin. The three minute robot timer is shaped like an ordinary Cup Noodle. It changes its shape once customer press the lid. It transforms into the shape of a robot. It features LED lights for the elapsed time, and has the capability of telling customer proverbs regarding food and trivial facts about Cup Noodle. It iconic and pioneering Japanese brand .