Greenhouse, a company specialized predominantly in computer accessories, has shot their product offering into the world of bath and bubbles. They now offer novelty sponges that are packaged to look like cakes, mousse, and pies.
Commercials and posters may get people interested in what a companys selling, but product packaging is what really intrigues consumers. It attracts attention in stores and its physically there for customers to see in reality as opposed to on tv.
