The goal behind the design was to design a cleaning product which would be different to all other cleaning brands on the market. The illustration of the tie clearly indicates mr. Clean, the name of the product. The idea is unexpected and with its unique look it attracts the buyer making it a fun and exciting shopping spree. Mr. Clean cleaning products differ from one another by the color applied on the tie. The dominant white space indicates perfect clarity as it should be in ones home. Colors used on the packaging are mainly in primary tones which gives them an overall fresh look. As the design consists of only two colors the overall product becomes very economic.
