 u.s.a. &ndash handblown glass bottles with paper labels, neckbands and handassembled stoppers provide shelf impact for luna nueva tequila and help expand its distribution in the united states, while a limitededition, softtouch mattepink bottle for alacran tequila gives consumers an additional purchasing incentive. sale of the pink bottle results in a donation to a variety of breast cancer awareness charities.the luna nueva packaging reflects the premium nature of the awardwinning tequila, which is crafted under the direct supervision of thirdgeneration master distiller don wilfrido ortega casas at familyowned premium de jalisco, mazamitla, jalisco, mexico. the cylindrical shape of the bottle, handblown from recycled glass by a local supplier, differentiate luna nueva from other premium tequilas, which are typically seen in square bottles bartenders find hard to handle. the bottle maker also handblows the glass stoppers from recycled glass and inserts an injectionmolded synthetic cork. the synthetic cork compensates better than natural cork for any inconsistencies in the neck finish and ensures a leakfree friction fit.paper labels, offsetprinted in five colors, reinforce the nontraditional brand identity. not only are no agave plants pictured, but design features elegant art nouveau elements. colorcoding identifies silver tequila and oakbarrelaged reposado and anejo tequilas. already available in u.s. states of idaho, ohio, mississippi, new jersey and tennessee, luna neuva tequila is made of 100 blue weber agave from the lowland and highland regions of jalisco, one of the tequilaproducing states of mexico.the 750 ml pink bottle for alacran tequila from tierra de agaves, s. de r.l. de c.v., tequila, jalisco, mexico, was sold for the christmas and new year holidays in 2012 for about us45 in restaurants, bars, lounges and selected retail outlets in new york, texas mexico, colombia and hong kong. it also will be available for valentine&rsquos day, february 14, 2013.everyday packaging for the columndistilled, ultrapremium, 100 blue agave white clear tequila consists of a sleek glass bottle with a velvety blackmatte coating. the sprayon coatings are ovencured. a matching rollon pilferproof aluminum closure, handapplied blackandwhite label and screenprinted product information complete the packages. alacran tequila in its black trade dress is sold in north america, south america, europe, asia and australia.contributed by hallie forcinioeditor´s note it is proved that not only in america, but worldwide, premium packaging for upscale tequilas entices sampling and encourages repeat purchase. 
