with the constant expansion of indian ecommerce, it is continuously transforming and emerging up with newer characteristics. now, with the growing significance of online retail, the factor of packing has also taken up a greater role.the ecommerce companies are not only competing with the price strategy, but also with a brand and aesthetic value of their store.from majors like amazon, flipkart and firstcry to niche stores like giftease, limeroad and pretty secrets, the ecommerce players are now trying innovation on packaging.&ldquoall of our packaging is looked after by a combined inhouse packaging team and thirdparty packaging services provider. easy and quick packaging helps us in increasing the turnaround time that results in better operational efficiencies,&rdquo said ankit nagori, senior vp, flipkart.there are many packaging innovations in the pipeline, which focuses on transforming the packaging into a further usable product for the customer, after receiving the package.the online and offline babycare brwand, firstcry has incorporated algorithms for innovating with various 25 preconfigured standardized corrugated boxes for packaging to serve various sizes and weights.&ldquowe would cater to anything ranging from a small toy to a really heavy baby stroller and car seat. we&rsquove innovated inhouse with designs, sizes, before outsourcing them from manufacturers,&rdquo supam maheshwawri, ceo &ndash firstcry.&ldquowe are constantly focusing on hiring and engaging with packaging people, who can look after the packaging standards and take it to the next level,&rdquo said nagori, flipkart. 
