The cocacola company is addressing sustainability concerns with the announcement of the plantbottletm, which is said to be more environmentallyfriendly than pet bottles. It is made of 30 plantbased materials sugar cane and molasses and is fully recyclable. The company hopes to continue to develop the bottles until they are made completely of recyclable and renewable materials. Cocacola will first introduce the plantbottle with dasani brand water later this year, followed by vitamin water in 2010. Manufacturing the new plastic bottle is more environmentally efficient as well. A lifecycle analysis conducted by imperial college london indicates the "plantbottle&trade" with 30 percent plantbase material reduces carbon emissions by up to 25 percent, compared with petroleumbased pet&hellip unlike other plantbased plastics, it can be processed through existing manufacturing and recycling facilities without contaminating traditional pet. So, the material in the "plantbottle&trade" can be used, recycled and reused again and again.