a genderneutral packaging redesign for proactiv solution, an acne treatment system.  the new bottles were designed to appeal to teenagers&mdashproactiv&rsquos target market&mdashby utilizing the more sophisticated look of a beauty product in place of its current &ldquomedical&rdquo appearance.  the minimalist design highlights proactiv&rsquos very simple 3step process, and the geometric, interlocking numbers suggest that each step is akin to a puzzle piece integral to the completion and efficacy of the system. sourcehttpwww.behance.netgalleryproactivpackaging9651651
