Propel fitness water is a lightly flavored, noncarbonated water beverage containing vitamin c, vitamin e, and four different b vitamins. It is a product of gatorade which is marketed by pepsico. Its designed to help hydrate and nourish the body. In early 2009, gatorade changed propels bottle design to give it "a fresh new look." packaging also claims that the new 500 ml bottles contain 33 less plastic and 33 less label than their 500 ml bottle predecessors. Not only has the company changed the looked of propels packaging, but it also expanded its products using a lineextension strategy by adding a blueberry pomegranate flavor.