For anyone that has ever used a gizmo or a crude manual method to remove the last drop from a squeezable tube this device is a real boon. By eliminating waste product and offering ease of use, the squeeze with ease tm tube integrates ergonomic considerations into package design. In this idea the toothpaste tube would have a pump chamber incorporated into it. The pump chamber would push the paste out of the tube with air pressure. The user would always have a nice tactile volume to interact with and not become frustrated as the amount of paste inside the tube reduces. The form factor would still remain familiar and would not present any steep learning curves. Finally it would add a new point of difference to the packaging and a sense of fun to the product.
